leona turford

The client: LondonEdge

Alternative fashion : LondonEdge

The project: Creating an editorial photo shoot to promote one of their seasonal trade fashion shows, to be used for a PR piece.

The solution: Working together with my client a creative photo shoot was planned to match one of their key show trends, Steampunk.

A picturesque location was chosen to fit the brief, shooting on location at a vintage train station, perfectly matching the new season designs from their exhibitors.

Alternative fashion show : LondonEdge

The result: A series of editorial images which showcased the designs perfectly, creating a unique take on the steampunk look.

The set was used for a PR spread in Alt Fashion magazine to great feedback from the designers and readers, alongside being showcased online by LondonEdge as part of the run-up to their Autumn trade show.

Visit the client's site: www.londonedge.com