leona turford

The business: Alt Fashion

Alt Fashion site page

The project: Turning a reduction in unique visitor figures around following a slump at the beginning of the pandemic.

The solution: Over the course of 6 months, a content marketing campaign was launched with the view to influence organic reach and increase engagement.

Using keyword research, unique site content was created, alongside optimising and refreshing past content which was performing lower than expected.

Alt Fashion stats

The result: Initial results led to an improvement in figures, returning to normal results alongside improvements in page ranking.

Towards the end of the campaign, unique site visitors had doubled on average, alongside content placing on page 1-2 for notable keywords, and snippet placements for key pages also.

Alt Fashion snippet

Visit the site: www.altfashion.co.uk