The business: Alt Fashion
The project: Turning a reduction in unique visitor figures around following a slump at the beginning of the pandemic.
The solution: Over the course of 6 months, a content marketing campaign was launched with the view to influence organic reach and increase engagement.
Using keyword research, unique site content was created, alongside optimising and refreshing past content which was performing lower than expected.
The result: Initial results led to an improvement in figures, returning to normal results alongside improvements in page ranking.
Towards the end of the campaign, unique site visitors had doubled on average, alongside content placing on page 1-2 for notable keywords, and snippet placements for key pages also.
Visit the site: www.altfashion.co.uk